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CAst
Director / DOP - Evgeny Kuritsyn - https://www.instagram.com/latrack
Producer - Ekaterina Zaichenko - https://www.instagram.com/katyalawyer
Line Producer - Anastasia Burenko - https://www.instagram.com/anisuew
Administrator - Elena Kalinovskaya - https://www.instagram.com/elenagid.colombia
Makeup & Hair Artist Colombia Jesus Diaz - https://www.instagram.com/jesusdiazz
Actor - Jack Oliver - https://www.instagram.com/prettyjackoo/
Actris - ABrill - Brillet - https://www.instagram.com/abril.y.una.flor/.
Production - Global Media Line - https://www.instagram.com/globalmedialine/
International Modeling Agency Columbia https://www.instagram.com/@potenzaagency
Special Thanks:
Multibranding Store “Abba Gallery”
CASA HADASA - hotel and cafe
Darte bless -Fashion Boutique
“Mi Alma”: The Full Story Behind the Music Video
The Idea
The song “Mi Alma” was born from the purest feeling — that state of being in love when your soul begins to sing.
"Mi alma canta" — “My soul sings” — the lyrics say, and that line captures it all. The world becomes brighter, and you begin to notice every smile, every flower, every ray of sunshine.
We wanted to convey that feeling — to create a music video where the heroine experiences just such a morning, just such a day: when you are loved, and happiness overflows.
That’s why the concept for the video was built around a simple yet magical story — like a tiny Disney fairytale brought to life.
Why Cartagena?
The choice of location was obvious: Cartagena de Indias, Colombia.
This city feels like it was made for fairytales — narrow, historic streets, brightly colored houses, tropical greenery, bustling markets, and smiling locals.
Even the air there feels different — warm, oceanic, and filled with the scent of flowers. Cartagena gave us that perfect Caribbean vibe: a sense of joy, freedom, and soulful warmth.
And it was here, amidst all the vivid colors and glowing light, that we decided to bring our “Disney” dream to life.
Pre-Production
Preparations for the shoot started long before the trip:
- Locations were researched in advance: we studied potential shooting spots, alleyways, markets, and parks.
- Models and stylists — we worked with local teams in Cartagena to preserve the authenticity of the atmosphere.
- Wardrobe and props — every element was carefully planned, from the dress to the accessories. We aimed to capture a sense of tenderness and simplicity — something a true Disney heroine would wear.
A fun fact: many creative decisions were made on the go — for instance, wardrobe discussions happened right on the airplane. We searched for inspiration in every detail so the entire video would carry the spirit of a modern-day fairytale.
The Dress, the Bow, and the Apron
Finding the perfect dress was a story in itself.
We visited countless shops, trying dozens of options — looking for something airy and light, but not overly elaborate. Then, by chance, while shopping for shoes, we saw a simple white dress. It felt like the embodiment of purity and sincerity. It was a bit long, so we took the risk and had it shortened — and it turned out perfect.
The bow — a key accessory — took time to choose too. We settled on a soft pink one, which beautifully complemented the airy look.
And the apron for the flower shop scene? We searched everywhere — even in unexpected places (including adult stores, which now makes us laugh). In the end, a simple green apron did the job just right.
The Storyline
The story begins with the heroine waking up in a dreamy room. She walks through the streets of Cartagena to her job at a flower shop, making beautiful bouquets and spreading joy.
The plot is as simple as a morning dream — and that’s its strength: to show that happiness is found in the little things.
Location Scouting
Some locations were found in advance, others spontaneously:
- The heroine’s room — we stumbled upon it by chance, climbing to the second floor of a cozy café. A small rental room with a gentle, magical interior became the perfect place to start the story.
- The flower shop — this was a tough one. We negotiated for a long time: the owners didn’t want to close the store for us. So we filmed among real customers, which added a beautiful, authentic energy to the scenes.
- The flower market — the place that should’ve been full of flowers was nearly empty in the morning. The market only came to life closer to noon. We had to carefully frame each shot to create the illusion of floral abundance.
One more beautiful location — an old office building with wooden railings and a sunlit hallway — we found completely by accident while searching for a different spot.
Funny Moments & Mishaps
As always in creative work, some unexpected things happened:
- Human traffic jams
We went out early to film in empty streets. But the moment the camera rolled — as if by magic — crowds appeared: workers with carts, tourists, cyclists. We had to wait patiently for those perfect, empty street moments.
- A flowerless market
The flower market had almost no flowers when we arrived. We filmed carefully to make it look like it was bursting with color.
- Bird surprise
During the final park scene, right as we called "Action!", a seagull left an unexpected “gift” on Catalina’s dress. It was a first-time experience! We laughed, cleaned up quickly, and kept filming.
- DIY bouquet assembly
Initially, Catalina picked flowers herself for the final bouquet to keep it authentic. But later we decided the final arrangement should be professionally styled — using the exact flowers she had chosen.
Final Result
The video turned out exactly how we dreamed:
light, tender, heartfelt, and real.
"Mi Alma" is not just a love song — it's a story about seeing the light, the simplicity, and the joy in everyday life.
We wanted every viewer to feel — even for a moment — like they’ve stepped into this warm, sincere, sun-drenched world.
And we think... we made it happen.
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